Abstract. The article proposes a model of double cultural processing of global processes, including the contours of standardization and cultural recombination. In contrast to the concept of glocalization, which emphasizes the adaptation of global forms to local contexts, the concept of institutionally mediated recombination is introduced, capturing the role of formal institutions in the transformation of cultural practices. Based on the material of the Russian digital and educational space of 2022–2026, the mechanism of institutionally organized cultural transformation is analyzed, including language policy, educational reforms, digital infrastructure, and media consumption. It is shown that globalization in modern conditions acquires the character not of linear unification, but of a structured system of processing cultural forms, in which the state acts as an active institutional agent. The novelty of the study lies in the development of a model of double cultural processing of global processes and the introduction of the concept of institutionally mediated recombination, which makes it possible to conceptually distinguish between spontaneous and institutionally structured forms of cultural dynamics.

Key words: globalization, glocalization, cultural identity, institutionally mediated recombination, cultural standardization, digital infrastructure, Russia.