Abstract. The article is devoted to the study of the publishing industry of the People's Republic of China. A special emphasis in the study is placed on the study of university book publishing in China, where there are serious structural and ideological differences between the publishing industry of China and the publishing industries of Russia and the West. The PRC has adapted a strict vertical of administrative control over the content of published works in all spheres of public life. Government and party control over the publishing industry is carried out through the state monopoly on the ISBN, an international standard book number issued by the authorized body only to a limited list of registered publishers with a license. Licensing of publishing activities in China and the strict conditions for obtaining a license significantly narrow the circle of its recipients, who become part of the administrative and party vertical, implementing a unified policy in the field of ideology. Serious measures of state regulation and management of the publishing industry have an undeniable positive effect: the quality of published products in China is at a very high level. Strict adherence to editorial and publishing processes, the algorithm of which is fixed in government documents, on the one hand, significantly slow down the publishing process and restrict the freedom of self-expression of authors, but, on the other hand, ensure high technological standards of the industry.

Key words: China, book publishing, publishing, China, university publishing house, ISBN, editorial office, Communist Party of China, three reviews and three proofs.