Тhe influence of globalization processes on the fashion industry

Abstract. The paper is devoted to consideration of the impact of globalization processes on the fashion industry. Special attention is paid to the analysis of anti-globalization trends in the fashion industry such as vintage, ethnic-style and subculture-style. The paper concludes on the approximation of the globalization and anti-globalization trends in the fashion industry.

Keywords: globalization, fashion industry, global fast fashion, unification, self-indification, local fashion, vintage, subculture, ethno-cultural tradition.

Vasilieva Zhanna Viktorovna,
Docent of Cultural Studies,
Moscow State Pedagogical University (Moscow),
e-mail: zhanna.vasiliewa2013@yandex.ru

Founder
Likhachev
Russian Research
Institute for Cultural
and Natural
Heritage

Publisher
Likhachev
Russian Research
Institute for Cultural
and Natural
Heritage

Frequency
4 issues per year

Published
online only

Certificate
of the mass
information media
registration:
Эл. № ФС77-59205,
date: 03.09.2014

институт культурного

и природного наследия

имени Д.С.Лихачёва,

2014-2024.

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     The authors’ opinions expressed therein are not necessarily those of the Editor.

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Поддержка — Российский научно-исследовательский институт
культурного и природного наследия имени Д.С.Лихачёва (Институт Наследия).
     The website is managed by the Likhachev Russian Research Institute
for Cultural and Natural Heritage (Heritage Institute).