Shvets L.
Abstract. The article analyses different directions of experimental folklore. The research actualizes the idea of ascent to the folkloric archetypes as finding your own authenticity, which lies not only in shot form in the depths of the individual's personality, but also in the origination of the collective community that has always been a bright feature of Russian people and other friendly peoples.
Key words: folk forms and traditions, folklore, experimental folklore.
Shvets Larissa Georgievna,
D. in Political Sciences, full professor,
South-Russian Institute of Management, RAGS (Rostov-on-Don).