2018/3(33)

Contents

Cultural History

Parkhomenko T.

Skorobogacheva E.

Lakutina N.
Okorokov A.

Humanities

Romanova D.

Applied Research

Putrik Yu.

Museology

Polyakov T.

Izbachkov Yu.
Rybak K.

  
Putrik Yu.
Measurability of civilizational values as a factor of promotion of Russian regions
Abstract. The systemic nature and sustainability of the process of promoting regions to the tourist and investment markets can be ensured by the more active use of key civilizational symbols and signs that most clearly reflect the characteristics of each region. A specific tool for involving cultural and natural heritage in the process of branding can be the geocultural matrix of Russian civilization and a map of the civilizational saturation of Russian regions, reflecting the quantitative and qualitative characteristics of the material objects of the cultural and natural heritage.

Key words: cultural landscape, culture, matrix, heritage, map, tourism, region, civilization, values.

Putrik Yuri Stepanovich,
D. in History,
Head of the Center for Sociocultural and Tourist Programs,
Russian Scientific Research Institute for Cultural and Natural Heritage
named after D.Likhachev (Moscow),
vice-president of the International Tourist Academy,
e-mail: putrik@list.ru

  

Founder
  Likhachev
  Russian Research
  Institute for Cultural
  and Natural
  Heritage
     
Publisher
  Likhachev
  Russian Research
  Institute for Cultural
  and Natural
  Heritage

Frequency 
  4 issues per year

Published
online only

Certificate
of the mass
information media
registration:
Эл. № ФС77-59205,
date: 03.09.2014


  
© Российский институт
    культурологии, 2010-2014.
© Российский научно-
    исследовательский
    институт культурного
    и природного наследия
    имени Д.С.Лихачёва,
    2014-2024.

  


Мнение редакции может не совпадать с мнением авторов.
     The authors’ opinions expressed therein are not necessarily those of the Editor.

При полном или частичном использовании материалов
ссылка на cr-journal.ru обязательна.
     Any use of the website materials shall be accompanied by the web page reference.

Поддержка — Российский научно-исследовательский институт
культурного и природного наследия имени Д.С.Лихачёва (Институт Наследия). 
     The website is managed by the Likhachev Russian Research Institute
     for Cultural and Natural Heritage (Heritage Institute).