Romanova D.
Abstract. The article focuses on the connection of genus memory and cultural identity, as well as on the importance of the civilizational value approach.
Key words: family, civilization, the genus memory, cultural identity, intangibe cultural heritage, values, traditions.
Romanova Daria Yakovlevna,
PhD in Cultural research,
Russian Scientific Research Institute for Cultural and Natural Heritage named after D.Likhachev (Moscow),
e-mail: dariam1864@mail.ru