Abstract. The article is devoted to the study of the peculiarities of the perception of the natural and cultural landscape by tourists and sightseers in the process of passing tourist routes along special ecological paths in the UNESCO World Heritage Site – the Kizhi Museum-Reserve. The focus is on the study of spatial behavior on the route and the feedback of tourists taken from popular and specialized information sources. As a method of studying tourist behavior, we used the method of observing and recording the real behavior of tourists, taking into account the trajectory of their movement throughout the reserve, with the definition of the most popular points of view and viewing areas. To identify the attitude of tourists to the objects of display on the route, a method of content analysis of electronic resources containing feedback from tourists about the objects visited in the Kizhi Museum-Preserve was applied.