Pleschenko V.
Abstract. The coronavirus epidemic was a severe blow to the global culture and recreation industry. In an attempt to adapt to the quarantine conditions, traditional culture and entertainment institutions are launching new online products consumed through the Internet. Virtual culture has a number of advantages due to convenience and lower cost to users. Meanwhile, virtual culture is more suitable for «mosaic consciousness», does not provide full-fledged effects of presence and involvement, and therefore doubts about its ability to ensure cultural reproduction in modern society.
Key words: coronavirus, pandemic, COVID-19, quarantine, traditional culture, virtual culture, remote interaction.
Pleshchenko Vyacheslav Igorevich,
PhD in Economy Sciences,
Head of Department, “Goznak” (Moscow),
e-mail.: v_pl@mail.ru