Cultural Policy

Filin P.

Cultural History

Koksheneva K.

Applied Cultural Research

Pleschenko V.


Vares L.

Ivanov M.

Nelzina O.

Bekker A.
Dubrovin M.

DOI 10.34685/HI.2022.83.82.008
Pleschenko V.
McDonaldization of objects and processes within the urban environment as a consequence of the development of the consumer society
Abstract. Servicing the modern consumer society involves the creation of special systems that function with the maximal rationality. To describe them, more than 30 years ago, the theory of McDonaldization was created, the main components of which are efficiency, computability, predictability and control. At the same time, superrational systems are characterized by side effects, the negative impact of which on the situation is quite large. Since McDonaldization is not limited only to the food industry, but also covers other areas of socio-economic activity, the author analyzes the trends in the transformation of objects and processes of the urban environment in the context of its approximation to the requirements of the consumer society and compliance with the basic components of McDonaldized processes.

Key words: McDonaldization, consumer society, efficiency, irrational rationality, urban environment, beautification, development, transformation.

Pleschenko Vyacheslav Igorevich,
PhD in Economic,
JSC ”Goznak” (Moscow)


  Russian Scientific
  Research Institute
  for Cultural and
  Natural Heritage
  named after

  Russian Scientific
  Research Institute
  for Cultural and
  Natural Heritage
  named after 

of the mass
information media
Эл. № ФС77-59205,
date: 03.09.2014


  4 issues per year

online only

© Российский институт
    культурологии, 2010-2014.
© Российский научно-
    институт культурного
    и природного наследия
    имени Д.С.Лихачева,


Мнение редакции может не совпадать с мнением авторов.
     The authors’ opinions expressed therein are not necessarily those of the Editor.

При полном или частичном использовании материалов
ссылка на cr-journal.ru обязательна.
     Any use of the website materials shall be accompanied by the web page reference.

Поддержка —
Российский научно-исследовательский институт
культурного и природного наследия им. Д.С.Лихачева. 
     The website is managed by the Russian Scientific Research Institute
     for Cultural and Natural Heritage named after D.Likhachev