Cultural History

Troshin A.

Perepelkin L.

Rybak K.

Rybak K.

Lakutina N.,
Okorokov A

Applied Cultural Research

Pervakov I.,
Sementsova K.

Civilization and culture

Parilov O.

Babilunga N.


Troshin A.
Soviet modernism and economic innovation: case of industrial graphics
Abstract. The author considers the period from the mid-1950s to the late 1960s as the heyday of industrial graphics in the USSR. This is due to the implementation of several economic reforms in the country, which can be interpreted more as a set of socio-cultural innovations. In their course, design was given the role of one of the guiding processes, which explains its development and the relatively high status in society at this time. An example of the artist's activity is considered as D. Kryukov.

Key words: design, innovations, Soviet economy, industrial graphics, logo, Andrey Kryukov (1923 – 1998).

Troshin Andrey Alekseevich,
PhD in Philosophy, associate professor,
Financial University under the Government of the Russian Federation (Moscow),
e-mail: AATroshin@fa.ru


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