Abstract. The article outlines the main aspects of the fundamental transition in the research understanding of cinema and presents a modern view of the relationship between trends, works of screen art and contemporary societies. From the standpoint of cultural studies, the interpretation of the aesthetics of the film is highlighted, highlighting the common features of cinematic concepts of beauty. Using the example of the periodized history of Russian-Soviet cinema, the presence and meaning of the close specific impact of cinema and culture on each other in various conditions of socio-political formations are shown.