Shapinskaya E.
Abstract. One of the main problems of contemporary social sciences and humanities is self-identification of culture, determining the place of one's own culture in the multicultural globalized world. Viewing one 's own culture from the point of view of the Other is very important for understanding many of its problems and for positioning oneself in world culture. In the article the mechanisms of forming the ideas about Russian culture outside our country, which are mainly based on representations in different cultural texts and art forms ranging from popular mass media to classical, meant for sophisticated consumer, have been examined. A classical text of Russian culture – Poushkin's “Evgeny Onegin” and the opera by Tchaikovsky based on it - has been selected as an example. The representations of this masterpiece of Russian culture in Britain, in the form of a film and on operatic stage have been analyzed with the purpose to understand what is attractive in “Onegin” for cultural producers who are distanced from the initial work both chronologically and culturally. It was also important to see how the authors of new interpretations of texts of Russian culture are trying to understand deep universal meaning of a work which has crossed the boundaries of one's own culture and has become a part of world heritage.
Key words: сulture, text, classics, interpretation, idea, representation, Other, stereotype, deconstruction, postculture
Shapinskaya Ekaterina Nikolaevna,
Doctor in Philosophy, Professor,
Head of Department of Applied cultural research and education in the sphere of culture and art
Russian Institute for Cultural Research (Moscow),
e-mail: reenash@mail.ru