Abstract. The subject of the research in the article is the attitude of Adyghe youth to the values of traditional ethno-culture, expressed by assessments of the importance of the basic forms of ethno-culture in everyday life. A complex of general scientific (typology, comparison, generalization) and special methods, including culturological attribution and content analysis, which made it possible to consider the subject of research as a resource for the formation of all-Russian civic identity, as well as a survey method for collecting empirical data, statistical and mathematical techniques for their processing, ensures reliability and the scientific novelty of the results obtained. It has been established that the traditional values of the peoples inhabiting Russia are an important factor and sociocultural basis for the development of all-Russian civic identity.

Key words: traditional culture, values, youth, all-Russian identity, culturological attribution, ethno-culture, Adygs