Abstract. The article is devoted to the results of the all-Russian survey “Objects of cultural heritage that are important to you” in the category “student youth” on the questions: “What historical, cultural or modern objects would you show to your guests in the place (region) of your residence (or “small homeland” )?”, “What natural objects would you show to your guests in the place (region) of your residence (or “small homeland”)?”, “What traditions, holidays, customs would you tell your guests about in the place (region) of your residence (or “small homeland”)? The level of specificity of respondents' answers about the cultural and natural heritage of their place of residence is described. The maximum and minimum indicators for the constituent entities of Russia were identified and analyzed.

Key words: questionnaire, all-Russian survey, identity, studying youth, cultural and natural heritage, historical memory, traditions.