Cultural Theory

Gorin D.

Savrutskaya E.

Cultural History

Chistyakova V.

Sorokin А.
Losunov А.

Applied Cultural Research

Sinetsky S.

Sadokhin A.

Kochelyaeva N.
Razlogov K.


Steiner E.

Russian Institute for Cultural Research – 80 years

Chikisheva A.

Vasiliev A.

Rabinovich V.


Fadeeva I.

Reifman B.

Current Events

Bogatyreva E.

Goncharik A.

UDC 316.77
Savrutskaya E.
Communication Aspects of the Social Reality Design: Innovative Transformations

Abstract. The author argues that transition to a new world order together with the innovative transformations of social reality related to the modern globalisation result in a fundamental change of content and direction of communication processes, to which a human being is exposed. The change of the knowledge and information role in social development, the global proliferation of the mass information media and meta-languages of culture, the greater negative impact of social anomia, and destruction of the collective identity foundations can be regarded as the indications of the so called “communication revolution.” These and other phenomena are attracting a greater attention of Russian and foreign researchers of communication.

Key words:
communication, communicative space, innovative transformations, globalisation, anomia

Savrutskaya Elizaveta Petrovna,
Doctor in Philosophy, Professor,
Head of the Department for Philosophy, Sociology, and
Theory of Social Communication,
Dobrolyubov Linguistics University
of Nizhny Novgorod (Nizhny Novgorod),
e-mail: savrutsk@lunn.ru


  Russian Scientific
  Research Institute
  for Cultural and
  Natural Heritage
  named after

  Russian Scientific
  Research Institute
  for Cultural and
  Natural Heritage
  named after 

of the mass
information media
Эл. № ФС77-59205,
date: 03.09.2014


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