Cultural Theory

Roumyantsev O.

Kondakov I.

Oittinen V.

Kirillova N.

Cultural History

Ikonnikova S.

Zlotnikova T.

Applied Cultural Research

Grigoriev A.

Ryleva A.

Zelentsova E.
Melvil E.


Lukov Val.
Lukov Vl.

Small Encyclopaedia
of Culturology

Zaks L.


Polyakov Т.

Current Events

UDC 316.77:001.8+008.001
Kirillova N.
From Mediaculture to Mediology
Abstract. The article reveals diverse approaches in the study of media and media reality that emerges due to the processes of information society development. The author focuses on issues of the media culture formation, its performance and influence on the milieu of Russian modernisation as well as on the issues of media policies. The prospects for the media education development in Russia are also concerned, while the stress is put on the training in media management, which plays a role of integrative system within the general administration in the field of information and communication. Some issues of mediology as a new and complex discipline within the humanities are dealt with.

Key words: media reality, mediatisation, media culture, mediology, media management, media education

Kirillova Natalya Borisovna,
Doctor in Culturology,
Professor of the Department for Culturology and Socio-Cultural Activities,
Ural Federal University named after the First President of Russia B.N.Yeltsin (Yekaterinburg),
e-mail: urfo@bk.ru


  Russian Scientific
  Research Institute
  for Cultural and
  Natural Heritage
  named after

  Russian Scientific
  Research Institute
  for Cultural and
  Natural Heritage
  named after 

of the mass
information media
Эл. № ФС77-59205,
date: 03.09.2014


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