Petrova S.
Abstract. The subject of the study is the factors determining socio-cultural dynamics. The scientific novelty lies in clarifying modern mechanisms and trends in the dynamics of socio-cultural processes. The study revealed a structural difference between cultures and metacultures. It has been established that globalization appears as a multi–vector process of cultural hybridization, creating new synthetic forms that cannot be reduced to their original elements.
Keywords: globalization, culture, dynamics, cultural dynamics, mechanisms of cultural dynamics, socio-cultural dynamics, transformation..
Petrova Sofya Igorevna,
PhD in Cultural Research, Associate professor,
Academy of Marketing and Social
and Information Technologies – IMSIT(Krasnodar)
Email: Sofya8888@yandex.ru