Abstract. The author examines one aspect of the “cultural industries” (“creative industries”) concept, i.e. they are tackled as a phenomenon of the post-industrial society. Cultural industries emerged in the search for new meanings, and new forms of professional self-fulfilment. That is why creative industries establishment was oriented towards human capital development while general increase in production was regarded as an outcome but not an end in itself. A possibility to consider academic communities that belong to the Humanities and develop their activities in the Internet as a form of creative industries development is proposed. The new communication technologies function as a means of those communities’ institutionalisation. The development of cultural industries presupposes and shapes particular cultural contexts that influence educational systems while producing demand for the omnitude, broader outlook, etc.